Email Marketing

Want to reach the potential client through Email Marketing

What is Email Marketing

Email Marketing It’s not as easy as it may sound. It’s not just composing an email draft, copying a list of contacts, and clicking the “send” button. Invariably, you will face struggles ranging from privacy issues, permission boundaries, technical glitches to tracking your heavy volume of mail; which is where we come in. The ultimate objective is to enhance the business–client relationship, to acquire new customers and to increase sales

When we say that we offer the best of email marketing services in Bangalore, our confidence comes from ticking this tailored checklist:

  • Handling huge contact lists & establishing a database
  • Subscription supervision
  • Making sure your email can be sent of lakhs of inboxes within just 24 hours
  • Handover of all email design formats- HTML, JPG, & content
  • Spam verification before delivery of emails
  • Customization & Personalization of every individual mail
  • Segregating and managing your mailing groups (In-house team, clients, leads, etc)
  • Checking/ Providing for attachment file support
  • Constant monitoring of open and click through rate
  • report and statistics on parameters like Open rate statistics, Unsubscribe rate, Click through statistics, Bounce rate, etc.

Our Email Marketing Process

Strategy

  • Segmented and Personalized Emails
  • Drip Campaigns, Tigger or Interactive Campaigns
  • Fixing Approaches – Selective or Multiple (Awareness, Engagement, Purchase, Retention/Growth, Promotion by Testimonials etc.)

Database Audit

  • Collate mailing list(s) of subscribed recipients and Build Mail Lists from Lead Generation
  • Re-format your mailing list and load it up
  • Audit and cleanse of pertinent account and contact details

Design Emails

  • Plan and Design an Omni platform responsive email which supports both desktop and mobile
  • Building an easily readable, crisp and relevant content which also labels the brand
  • Integrate necessary media file (Image, Clips, GIFs etc.) and Attachments wherever required.

Setup Campaigns

  • Assesses best day and send time for your campaigns, list segmentation, improved scope for personalization.
  • Draft & finalize the email campaign calendar, which usually is a monthly or quarterly exercise (based on the email volume).

Monitor

  • Monitor the open rate i.e., CTR (click-through rate), Bounced, subscribed/unsubscribed, Forwards, Conversion rate (Form fills, Downloads, Link Opens etc.), Customer Conversion, Email list growth, Geo Statistics, Traffic inflow for web page after each campaign

Report

  • Measure the statistics from the email campaigns and the parameters in the monitoring phase with a custom report which helps align the sales and marketing team efforts/ROI.
  • Reports help try new campaign models and A/B testing in email designs.

Analyze

  • Breakdown the what worked and what did not give the anticipated results
  • Connect with the customer to discuss current and past results and road map ahead.